Mariya Nurislamova is greatest generally known as the co-founder and CEO of Scentbird, the favored subscription company billed as being the “Netflix of perfume.” Over the years she has also launched Deck of Scarlet, a immediate-to-consumer magnificence brand, and Drift, a scent-targeted car or truck accent line.

Nonetheless, by night time she transforms right into a spiritual teacher, intuitive, channel, artist, and writer—roles reflected in her prolific YouTube channel “This is often Mariya,” which has amassed above 102,000 subscribers and options greater than 1,200 movies. Her spiritual messages Mix guided meditations, Electricity channeling, and cosmic philosophy, attracting a significant and engaged audience.

Digital Presence & Content material
On YouTube, Mariya’s output spans:

Meditations & channeling sessions: Focused on chakras, Strength portals, therapeutic, and quantum manifestation.

Intuitive Q&A video clips: Open up, particular interactions where by she addresses viewers’ deepest questions.

Brief-type clips and motivational posts: Shared across TikTok, Instagram, and Spotify, contributing to her estimated ~three hundred,000 followers throughout platforms.

Her cross-System access would make her a noteworthy voice in the fashionable spirituality arena.

Entrepreneurial Journey
Even though her spiritual identification thrives on the internet, her founder persona is rooted in tangible organization achievements:

Scentbird (2014–current): A subscription product featuring around 800 fragrance options to ~seven hundred,000 subscribers inside the U.S. and Canada, backed by YC and raising more than $25 million in venture funding.

Deck of Scarlet: A attractiveness subscription palette introduced in 2018–19, collaborating with top influencers to supply curated make-up kits less than $thirty each two months.

Drift: A seamless nod to her scent-obsessed branding, offering fragrance remedies to autos.

Her entrepreneurial rise continues to be widely included by small business retailers including Inc. and Makeup.com, highlighting her rags-to-riches immigrant Tale and early enthusiasm for fragrances.

The Awakening: Spiritual Change in 2018
In 2018, Mariya seasoned what she describes as being a spiritual awakening—marked by impetus towards angelic channeling, visions, and intuitive “downloads.” Quickly following, she released her spirituality-centered information throughout YouTube, Instagram, and TikTok.

Considering that then, her content material has delved into:

Residing in “the Matrix”, a simulated truth framework.

Healing by using Vitality, such as claims like self-therapeutic cancer or AIDS and processing miscarriage to be a karmic alternative.

Interstellar beings and ancestral karmic trauma—like associations of black hair or crooked teeth with further spiritual this means.

These substantial-assertion beliefs ultimately collided along with her community profile.

Controversies & Public Backlash
By mid-2024, Mariya’s spiritual information began to conflict together with her corporate graphic. The Enterprise of Fashion documented on subscribers, influencers, and even inside mirrored brand names elevating alarms immediately after discovering statements about Hitler as being a Instructor of “3D Earth warfare,” denials of disorder, and crystal divination—all less than Mariya’s real name.

Notable critics:

YouTuber Keya’s Globe and Zachary Michael stated they’d not collaborate with Scentbird.

Reddit threads like r/BeautyGuruChatter have overtly referred to as out her pseudoscientific statements and questioned the caliber of Scentbird’s provider.

Regardless of the backlash, Mariya insists she keeps her identities unique and stands by her spiritual mission, unbowed by force to get rid of articles .

Strengths & Strategic Deserves
one. Reliable Twin Persona
Mariya’s mixture of tech entrepreneurship and spiritual instructing is unusual amid her peers. It provides:

An reliable particular model that resonates with people trying to find further connections.

Diversified income streams across retreat events ($1,111 to $a hundred twenty five,000) and personal channeling periods.

2. Scale & Impact
Organization development: Scentbird reviews 45–fifty% YoY expansion considering the fact that 2022, profitability due to the fact 2019, with yearly revenues surpassing $100 million.

Cultural visibility: Her spiritual channel garners many 1000s of views for each video, building viral cultural presence.

three. Loyal Group
In excess of 1,200 videos and reliable uploads have developed a cult-like next of seekers open to her energy-based mostly and mystical offerings.

Emerging Threats & Identification Worries
Brand name Standing Threat
Buyers, staff, and prospects could perspective Mariya’s metaphysical claims as off-putting, most likely eroding brand have faith in.

Content Moderation & Liability
Bold statements in health and spirituality could invite social-System warnings, regulatory scrutiny, or debates around ethical mariya nurislamova duty in affect.

Stakeholder Confusion
Irrespective of her assurances, buyers remain largely unaware of her spiritual identification. Any perceived misalignment could strain stakeholder self esteem.

Route In advance: Navigating Twin Tracks
Clearer Boundaries
Mariya might compartmentalize her spiritual and enterprise worlds far more proficiently—protecting spiritual content material on independent platforms or below a pseudonym.

Embracing Convergence
Alternatively, she could lean to the fusion—integrating wellness aspects into her makes (e.g., a Scentbird scent + meditation bundle).

Refining Messaging
By grounding her additional ethereal information with evidenced-centered steerage, she could extend her foundation even though minimizing alienation.

Ultimate Ideas
Mariya Nurislamova stands at a rare intersection—where undertaking‑quality entrepreneurship fulfills spiritual authority. She has developed a scalable, worthwhile company empire, whilst capturing the imaginations of electronic-age spiritual seekers.

Still this quite duality is her best asset and largest obstacle. The mystic along with the CEO co-exist in one person, developing friction. How Mariya navigates this frontier—both by distinguishing her voices or by harmonizing them—will define her upcoming legacy.

Will Scentbird continue being a fragrance staple with neutral branding?

Will her spiritual mission evolve into a mainstream wellness motion?

Can these paths co-exist, or will a single eclipse the other?

This resonates for a cautionary tale in our age of founder transparency: When beliefs are general public, ambition and authenticity walk a great line.

In a nutshell, Mariya Nurislamova is no standard CEO. She is a visionary entrepreneur, a channel for spiritual messages, and also a cultural figure navigating the messy overlap of small business and belief. Her upcoming moves could chart new territory—not merely in fragrance, but in how enterprise leaders condition their identities within the electronic spiritual age.